Hydrate Soft Softening Treatment
Pureology Hydrate Soft Softening Treatment nourishes and softens dry, colour-treated hair with key ingredients Shea Butter and Almond Oil and a signature aromatherapy blend of Red Fruits, Rose, and Amber.
Pureology is the #1 Professional Color Care Brand in the US* offering products that feature 100% vegan formulas and are Sulfate-Free, Paraben-Free, Mineral Oil-Free, and free of Animal Products or by-products, and Animal Testing. Our patented ANTIFADE COMPLEX® is infused into every formula to protect colour vibrancy and ensure lasting colour payoff. Sunflower Seed, a UV Filter, and Vitamin E fight colour-depleting environmental effects while ensuring lasting shine. Our dual-benefit formulas provide colour protection and customized care to address individual hair needs.
**Based on dollar sales reported in Kline's Kline PRO: Salon Retail Products and Services Database for the year ending December 31, 2019.
- Nourishing treatment adds touchable softness and extraordinary colour protection
- ZeroSulfate®, 100% Vegan Formula
- Aromatherapy blend of Red Fruits, Rose, Amber